My skin positively glowed” Heidi says of her professional snowboarding days. “Just add a red lip and I was good to go.

Now, with over fifteen years in the fashion industry, it's easy to see where Heidi's beauty aesthetic began, and why clients all over the world seek her out to create that healthy and seemingly effortless glow. Known for her 'minimal with an edge' style, Heidi creates a flawless, luminous finish to enhance her subject's beauty, favoring natural and botanical products whenever possible. A positive presence and a born nurturer, she is always eager to collaborate with a team to create the perfect look.

Heidi brings a wealth of experience in fashion, advertising, and music. Having trained with Laura Mercier, Trish McEvoy, and Bumble & Bumble - her editorial work has appeared in Elle, Vanity Fair, Milk, Bambino, Highlights, and Noise. A selection of advertising clients include: Nike, Dakine, Athleta, Sorel, Topshop, Gap, Abercrombie & Fitch, and Nordstrom.

“I’m inspired by my Scandinavian heritage,” Heidi blushes as she describes her time off set. A lover of the outdoors, Heidi’s bicoastal lifestyle has also allowed her to indulge her passion for travel, snowboarding, and surfing. And if she is not researching herbal remedies, Heidi can be found creating formulations for SULA in an effort to more fully unite her passions: nature and beauty.